Melanin Gamers Launches The Watch, “A Digital Community Watch Designed To Eliminate Racism In The Gaming Community”

Melanin Gamers, a self-described “BIPOC streamer team dedicated to improving diversity and inclusion in the gaming community,” has launched The Watch, “a digital community watch designed to eliminate racism in the gaming community.”

Source: The Watch, Melanin Gamers

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“Melanin Gamers and The Watch call on leading video game developers, such as Activision Blizzard, the developer of video game phenomenon Call of Duty (CoD), to create real gaming responsibility for gamers by improving the mechanism denunciation of racists. and toxic behavior that has gone unchecked for too long,” the organization wrote in a statement. official press release announcing the initiative.

Source: History of the origin of the stay | Overwatch 2 (2022), Activision Blizzard

Noting that they would welcome “a meeting with Activision Blizzard to discuss the long-standing racism prevalent in games like CoD and discuss how to make much-needed change,” Melanin Gamers stated, “As highlighted in a powerful 41-second video, The Watch It is a rallying cry for all gamers around the world to stand in solidarity, be allies and join the movement to end racism in gaming.”

Source: Call of Duty: Vanguard (2021), Activision

In an attached video, as seen below (an uncensored version can be found here; vGreater discretion is recommended for both videos.), the group provided examples of racism as seen in various multiplayer games

“By showcasing snippets of the discriminatory lived experiences gamers endure while gaming, Melanin Gamers and The Watch aim to raise awareness of the racism taking place in online multiplayer games to create a tide for lasting change,” said the group about the compilation video. .

In support of their efforts, Melanin Gamers called on Twitch streamers and viewers to “use the built-in clip feature to capture videos of racist language you hear in the background of a stream and send it to The Watch on Twitter @HelpKeepWatch.” .

“The campaign hopes to show game developers like Activision Blizzard how widespread racism is in Call of Duty and encourage them to take real action to address the problem for good,” the press release explains.

Source: Call of Duty: Vanguard (2021), Activision

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“We created Melanin Gamers with the belief that video games are for everyone to enjoy,” said Melanin Gamers founder Annabel Ashalley-Anthony. “Unfortunately, problem gamers hurl endless verbal abuse at people of color, like me and my brothers.”

“The goal of The Watch is to raise awareness of the racism that occurs in online multiplayer games and to call on our allies to help bring about meaningful change for generations of gamers to come,” he stated.

Source: Overwatch (2016), Blizzard Entertainment

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“I experienced my first case of in-game racism when I was 14 or 15 years old while playing Call of Duty 4: Modern Warfare,” said Melanin Gamers lead investigator Alan Ashalley-Anthony. “There are millions of black gamers in hundreds of video games, but somehow the bullying of black communities and BIPOC is widespread.”

Melanin Gamers also provided a “checklist” for developers to “work against racism in the game,” in addition to the aforementioned meeting between Activision Blizzard and Melanin Gamers “to discuss rampant racism in CoD and discuss solutions for change.” real”. , suggested steps such as “Restore faith in the reporting system by providing transparent updates for every user report”, “Enforce appropriate punishments for racist in-game abuse”, “Engage with the BIPOC player community regularly to identify emerging problems and work together to achieve effective solutions” and “increase the responsibility of game developers and create the obligation to share tangible goals, objectives and a roadmap to combat racism in the game”.

Source: Call of Duty: Black Ops Cold War

“Unfortunately, racism is just one type of injustice that you see in gaming,” Melanin Gamers admitted in the conclusion of their press release. “The Watch is aware of intersectionality and the various forms of toxic discrimination and abuse experienced by all types of gamers, from sexism, xenophobia, homophobia and more, and is committed to providing a safe gaming experience for all players. players”.

The group gave more details about their plans on Twitter, clarifying on July 11 that The Watch’s goal “is to show game developers how widespread racist language is in their games.”

“We don’t want to target any players individually, and are asking that all submissions be sent by DM so there is no bullying,” they said. “Let’s come together as a community to remove racism from gaming.”

Source: @HelpKeepWatch Twitter

Later that day, Melanin Gamers and The Watch more argued that making use of the widely available muting and reporting features in the game was “not a real solution”.

“It simply masks the problem instead of solving it and forces already marginalized gamers to accept a worse gaming experience,” they said. “We want to work with game developers to create meaningful change that goes beyond the mute button.”

Source: @HelpKeepWatch Twitter

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Trash talk is part of the game, but racist language and abuse crosses the line,” the group admitted. “We don’t want to choose what you can or can’t say, we just want to help you @Obligations enforce their existing anti-racism rules and encourage them to take the app more seriously.”

the clock too tweeted a several journalistsincluding those of Bloomberg, the Wall Street Journal and the New York Times, in an effort to bring more attention to his campaign.

Source: @HelpKeepWatch Twitter

Also, after @UberFacts stated: “Gamers have collectively spent over 25 billion hours (2.85 million years) playing ‘Call of Duty.’ Longer than the course of human existence”, The Watch retweeted the claim and accused“And more than 80% of those players are harassed while playing.”

“That’s why we started The Watch,” they declared once again. “A community watch that fights against racism in games. To join our mission, just watch Twitch, record racism when you hear it in the background of a stream, and DM us.”

Source: @HelpKeepWatch Twitter

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Unsurprisingly, after the reveal of The Watch, players were quick to draw comparisons between him and thethug hunters”, a 2018 campaign that promised to join games where female players were being harassed and use their own abilities to put trolls in their place.

Nevertheless, dubious claims of how many women got harassed at games and a disastrous debut live stream he hosted brazenly staged cases of ‘harassment’ led to the dissolution of the campaign almost immediately.

Source: BULLY HUNTERS – Full Stream – 04/12/2018 (without interruptions), aleves, YouTube

The presenter Nati Casanova was also accused of having abusive tweets and homophobic slurs previously made during the broadcastand ultimately, many felt the whole concept was simply a brainchild of a marketing company trying to sell gaming headsets and paraphernalia.

steelseries later emphasize “We decided to support this campaign because we believe that bullying of any kind sucks. But this was not run by us as some kind of viral campaign. We didn’t get the idea. No money was exchanged. We provide headphones for charity and support purposes.” The Bully Hunters website went dark shortly after its debut.

Source: SteelSeries Twitter

It should be emphasized that at the time of writing this article, Melanin Gamers has not asked for money or tried to sell any kind of product.

Also, although no company has publicly agreed to meet with the group, it is possible that Activision Blizzard will be forced to partner.

Investors are likely to be on edge with the company’s reputation, and with more of its worst players’ behavior on display, they may find themselves desperate for any solution to avoid further controversy.

Source: Call of Duty: Vanguard (2021), Activision

What do you think of The Clock? Let us know your thoughts on social media and in the comments below!

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