Minecraft Founder’s Notch Party Could Be The Future Of Live Events

Well, imagine this: a group from the future travels back in time to save the souls of the human race from being imprisoned in a future blockchain hell. They need to get people out of this dimension to achieve almavation.

No, it’s not the synopsis of an upcoming James Cameron movie, but rather the narrative premise of a party hosted last weekend by the inventor of Minecraft at the Los Angeles Coliseum, in the world’s largest air-supported dome. On Saturday, Minecraft founder Markus Persson (also known as Notch) introduced “.party()”, a experimental nightclub concept named as a coding joke referring to executing a “party function or subroutine”.

The party was created based in Los Angeles creative studio production cluband the goal was to make the experience feel “impossible” for the 1,800 people who attended by combining music sets from artists including Justice, 2ManyDjs, surprise guests Zedd b2b Alvin Risk, Starya and ARTY b2b Team EZY, featuring real-time digital art and laser projections by over 30 VFX artists.

Production Club CEO Corey Johnson says that while there is so much focus on the metaverse and how we can live and function in a digital environment, this was a move in the opposite direction. “People are looking for connection, especially after the pandemic,” says Johnson. “The metaverse offers no human connection. At the end of the day, people love being in a room together. I think grounding the experience in the physical and then extending it to the digital is what we’re after.”

This is not the first time that Production Club has thought about the future of live events. In 2020, he designed “The Micrashell”, a protection device that allows public socialization without distancing. He has also designed and produced immersive experiences for the technology, gaming and music industries, including Skrillex’s first major touring production, “The cell”, which used projection mapping and real-time gaming technology, and Amazon Web Services’ 2019 intersection music festival In Las Vegas

As well as the immersion of Industrial Light and Magic visual effects setCalled StageCraft, puts Disney actors and directors wherever they want to go in a galaxy far, far away, the Production Club dome aims to do the same for live event attendees. Just replace the Mandalorian with EDM.

‘The experience as a platform’

“This dome will help collectively transport people into these visual environments, where we curate music, sound design, and storytelling to take people through a shared journey,” says Johnson. “We use the experience as a platform for artists to express themselves in new ways.”

Doing that comes with both creative and technological challenges. Production Club Creative Director Miguel Risueño says they provided all the artists with pre-rendered VR tours of the space, so they could get a better idea of ​​what their work would look like.

“We created a system where we map the entire dome and have a 360-degree laser projection,” says Risueño. “I’ve never seen it before. We built a system where we take a 360 camera, we put it in the center (of the dome) to analyze in real time the lasers that the laser artist is using. We then analyzed that and created an imaging system to go along with it.” That provides an element of live laser performance art; Smiley didn’t know what the visual output would be because it relied on algorithms that analyzed live laser projections.

Ultimately, this was a party for a select few in one city, but Johnson and Laughter see it as a step toward bringing experiences like this to more people, in a variety of ways through streaming, streaming and gaming technology. .

“We’re thinking about this in terms of experiential media, experience as a medium, and we don’t want to create these experiences for just the 0.01% of people who can afford it,” says Johnson. “So we’re thinking a lot about this idea of ​​using technology to create more reach, even creating decentralized events in the first place, and having different facets, and the idea that an event has to happen within a single time slot.” .


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