Minecraft crosses 1 billion views on YouTube, the most popular game on the platform

Minecraft crosses 1 billion views on YouTube, the most popular game on the platform

Minecraft is already one of the best-selling games ever made, along with Tetris, Mario, and Grand Theft Auto. Now he has crossed a new milestone, counting more than 1 billion views via YouTube.

The world-building game first appeared on Google’s video-sharing service in 2009 and has grown to become one of the largest communities on the platform. There are more than 35,000 active creator channels making Minecraft videos, YouTube said, in 150 countries. That’s in addition to the 140 million people who play Minecraft on PC, mobile, and video game consoles.

In an era where tech companies like Apple, Google and Microsoft are worth more than a trillion dollars, it seems like just another number. But for Mojang Studios, the Stockholm-based development team that created Minecraft, it’s a reminder that the game has been steadily growing, even as many of us turn our attention to other things.

“Keep going up,” he said lydia wintersthe main storyteller for Mojang Studios, who began her career making Minecraft videos on YouTube before being hired by a seven-person team about a decade ago.

The game’s appeal has continued to grow, even since Microsoft bought Mojang in 2014 for $2.5 billion. “Minecraft is more than just a great game franchise — it’s an open-world platform, powered by a vibrant community we care deeply about, and filled with new opportunities for that community and for Microsoft,” Microsoft CEO Satya Nadella said in a statement. that moment. Microsoft and YouTube said the game has grown steadily since then.

Whether you’re watching Minecraft all the time or not, plenty of other people are.

Youtube and Mojang

Part of Minecraft’s appeal is how its Lego-like blocky art style gives players tools to build their own worlds and tell their own stories. Most of the popular games are known for their ultra-realistic war simulation battles or fascinating stories. Nintendo’s Super Mario Bros., one of the most popular video game franchises of all time, is known for its quirky characters and intricate puzzles.

The Minecraft community, by comparison, creates all kinds of worlds and videos. A previous popular one, from the creator. CaptainSparklezgarnered 145 million views with a Minecraft-inspired riff on Coldplay’s popular song Viva La Vida, called fallen kingdom. Another represents the creator Dream speeding its way to the “end” of the game in less than 23 minutes, earning 29.6 million views. Creators often make money from their videos through sponsorships or by running ads and splitting a percentage of that revenue with YouTube.

“From the beginning we’ve let them play the game the way they want to,” Winters said. “There is no right or wrong way to play.”

growing game

The success of Minecraft on YouTube has been key to its growth. fervent pettie he remembers that one of the first times he learned about Minecraft was when he was a viral video curator and came across popular Minecraft clips. One of the most popular videos to spread across the internet was of someone recreating the Star Trek Enterprise-D starship in Minecraft, racking up over 2 million views after the clip was uploaded in 2010.

“I don’t think they ever appreciated how absolutely huge Enterprise is,” video creator Halkun said in his 3:09 boat tour. The video has amassed more than 12.8 million views in the 11 years since.

“The game itself is effectively a canvas,” said Pettie, who now leads YouTube’s Culture and Trends efforts. She noted that the pandemic created another boost for the game, as many people were stuck at home looking for entertainment. So they turned to social media-focused games they could play with close friends or over the web, like Minecraft, a Similar design competitor Robloxand the hit Fortnite online battle game. “Social connection is a universal human need that people have,” Pettie said.

Not all of Mojang’s efforts have been as successful as their flagship game. Minecraft Dungeons, a Minecraft-style action-adventure game, received mixed reviews when it was released last year, according to a Metacritic poll. CNET’s corporate cousin GameSpot gave the game a “good” review, noting that the biggest disappointment was that Minecraft Dungeons focused on fighting monsters. instead of offering a new twist in the world-building formula of its namesake. “Instead of changing our expectations of what games can be, it relies on its own popularity,” GameSpot’s Steve Watts wrote.

Minecraft Earth attempted to bring the Minecraft formula to augmented reality, which overlays computer images onto the real world. Hold your phone camera and Minecraft elements will be added on the screen. The game released in 2019, just before the COVID-19 pandemic began to spread. With many people around the world encouraged to stay home, Mojang close the game earlier this year.

Meanwhile, the original Minecraft game continued to gain traction, both among existing fans and among people who weren’t even born when the game was originally released.

lewis room, an IDC analyst who covers the games industry, said he has seen this firsthand with his 6-year-old daughter, who plays Minecraft and Roblox. He said the games’ kid-friendly nature makes him comfortable with her playing for extended periods. “Even before the pandemic, my son played with friends, one on a computer and one on a tablet,” he said.

He noted that Minecraft remains one of the most played and best-selling games each year in the industry, and he expects that to continue as more companies look to build digital.”metaverse“Worlds for people to socialize.

“With Minecraft,” he said, “you know what you’re going to get.”

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