Activision Blizzard blames lackluster Call of Duty: Vanguard sales for WWII setting

Activision Blizzard blames lackluster Call of Duty: Vanguard sales for WWII setting

Activision Blizzard states that Call of Duty: Vanguard’s World War II setting “didn’t resonate with some of our community”, leading to poor sales.

Source: Call of Duty: Vanguard (2021), Activision

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in its annual report 2021Activision Blizzard stated, “While Call of Duty remains one of the most successful entertainment franchises of all time, our 2021 premium release fell short of our expectations, which we believe was primarily due to our own execution.”

“The game’s World War II setting didn’t resonate with some of our community and we didn’t deliver as much premium gameplay innovation as we would have liked,” admits Activision Blizzard. “We are certainly addressing both of these issues with the 2022 release.”

Source: Call of Duty: Vanguard (2021), Activision

“Development of the 2022 and Warzone premium experiences is being led by Activision’s renowned studio Infinity Ward. We are working on the most ambitious plan in Call of Duty history,” insists Activision Blizzard, “with over 3,000 people now working on the franchise and a return to the Modern Warfare setting that delivered our most successful Call of Duty title yet. till the date”.

Activision Blizzard further cites a $464 million decrease in Activision net bookings driven by “lower net bookings of (1) Call of Duty: Vanguard compared to Call of Duty: Black Ops Cold War, (2) Call of Duty : Black Ops Cold War vs. Call of Duty: Modern Warfare,” and more.

Source: Call of Duty: Vanguard (2021), Activision

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While Call of Duty Vanguard was the last year best selling game– recently overtaken by Elden Ring– Its UK release figures were still 40% lower than the previous game and reportedly the worst UK launch for the Call of Duty series in 14 years.

GamesIndustry.biz‘ survey found that of those who had purchased a Call of Duty title in the past five years, only 21% purchased Vanguard. 55% of those who hadn’t bought the game said they were just busy playing other games, followed by 34% who said they got tired of the series or just needed a break.

Source: Call of Duty: Vanguard (2021), Activision

On metacriticalCall of Duty: Vanguard has an average critics score of 73 on PC, PlayStation 5, and Xbox Series X. However, the average user score is 3.8 out of 10 and 3.9 when consoles are also included. last generation.

OpenCritic notes that the game is rated “Fair” overall, with an average reviewer’s top score of 72, but only 50% recommend it. “Vanguard is not a bad Call of Duty game”; OpenCritic explains in its Critic Consensus, “it just doesn’t stand out. While the campaign and multiplayer live up to expectations, the zombies are a significant disappointment due to the lack of content.

Source: Call of Duty: Vanguard (2021), Activision

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Metacritic users complained about a short and pointless story, boring map and level design, brain-dead AI, and a general feeling that the game was poorly made. YouTuber The Act Man opens your review of the game saying, “The best way I would describe Vanguard is to call it ‘Apathy: The Video Game.'”

“A distinct lack of effort, creativity, and passion is all you’ll find in this recycled wasteland,” warns The Act Man. “Minimal amount of content, game without identity, campaign designers on the phone, multiplayer team he clearly didn’t care, and zombies? What a joke!!”

The problem with Zombies mode, as pointed out VG247, is that it tries to combine round-based survival with open exploration. None of the elements are used to their full potential and managed to oversimplify the experience and lengthen it with too many targets.

Another big factor against Call of Duty: Vanguard is its historical inaccuracy. Aside from the wrong vehicles and uniforms, many said there was a push for a wake-up agenda, as well as a multitude of youtube videos.

Source: Call of Duty: Vanguard (2021), Activision Blizzard

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Polygon, typically noted for being on board with diversity and progressive gaming, declared Call of Duty: Vanguard “the trend of mythmaking and tokenization continues” in his review, stating that every rejected stereotype felt false, but he doesn’t go far enough either.

They also cite Activision Blizzard’s sexual harassment and discrimination lawsuits (which also included complaints from women of color) as further undermining their efforts. “Activision Blizzard’s workforce is around 80% male and remains largely white,” laments Polygon. “It feels strange to play a game like Vanguard, which wears the diversity of its cast proudly on its sleeve, with this in mind.”

Source: Call of Duty: Vanguard (2021), Activision

Even Kotaku, another generally pro-awakened gaming news outlet, went so far as to call Vanguard’s campaign “an insult to the second world war.”

“What was once a series about the brutal and tragic reality of war infantry has become a strange fantasy of world power about its greatest imaginary heroes. And with this, ironically, he has lost all the power of him, all his ability to say anything of value,” Kotaku explained.

Source: Call of Duty: Vanguard (2021), Activision

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“The narrative of this latest entry is just about how desperately it wants to ride the zeitgeist of progressive representation, without even thinking for a moment about how poorly it rewrites the reality of marginalized people involved in war,” the site added.

“Call Of Duty: Vanguard is about a time-traveling group of six elite soldiers sent to the 1940s to save the war effort. Now, I must say that this is not explicitly stated,” Kotaku clarifies, “but there is no other viable explanation for this group of progressive, sensitivity-trained millennials to exist in this time period.”

Source: Call of Duty: Vanguard (2021), Activision

“In its desperate attempts to avoid controversy, the game latches onto it and then defies reality in response,” Kotaku explains, later adding, “The entire game reeks of ‘although’ism. ‘Even though she is a woman…’ ‘Even though he is a black man…’”

“Instead of saying something honest, they are painful attempts to be correct, to do everything but bang a fist in the air and yell ‘BLACK LIVES MATTER!’ or ‘GIRL POWER!’, they make everything that much more offensive. There is no truth here, but an attempt to stir up history, to make it feel acceptable and progressive, thereby denying the reality of those it so grimly patronizes,” the review stated.

Source: Call of Duty: Vanguard (2021), Activision

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While other factors are relevant, including the aforementioned demands that give players yet another reason to sharpen their axes, the diversity limit offensive intent seems to be the most prevalent.

Rather than the issue being set in World War II, as Vanguard’s previous Call of Duty title was, the issue is a story that borders on farce, failing to motivate players to trudge through of a mediocre game.

Source: Call of Duty: Vanguard (2021), Activision

Activision Blizzard and King’s recently revealed the “Spatial Diversity Tool”, used to literally measure the diversity of characters in video games, it was also admitted that it was used by “developer teams working on Call of Duty: Vanguard”.

“We use [the Diversity Space Tool] to find out what ‘more diversity’ looks like across all of our characters in both the multiplayer campaign and live seasons,” boasted Sledgehammer Games Manager of Diversity, Equity and Inclusion, Alayna Cole. “And now we are going to use that data in the next games that we are working on.”

Source: Call of Duty: Vanguard (2021), Activision

Did you play Call of Duty: Vanguard? How did you find? Let us know on social media and in the comments below.

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