Cannes Film Festival Comes to the Fortnite Metaverse – Virtual Reality Times

Cannes Film Festival Comes to the Fortnite Metaverse – Virtual Reality Times

Cannes, the world’s largest film festival, will be available on Epic Game’s Fortnite thanks to the festival’s new partnership with the international media app Stupid.

Gross Cannes

The festival will debut in the metaverse during which its famous Fortnite backdrop will be recreated. The experiment will take players to the festival through the eyes of three characters that will include a journalist who will father the material and do an interview; an actor who will audition with a major director, take part in a photo shoot and walk the red carpet; a director who has to find the pages of a lost movie script in a city and send them to a producer, collect them and climb the famous stairs of the Palais to attend a movie premiere.

Cannes in Fortnite will feature other quests that tackle challenging topics like climate change, as well as inclusion and diversity in the film industry.

Each character in the Cannes metaverse will have a unique story along with quests to undertake that will take players strolling the Promenade de la Croisette with their friends or discovering the Palaise des Festivals, posing for photos on the red carpet or climbing the famous Cannes. steps, unlock hidden locations or collect Fortnite special effects.

Below is a teaser promo for the Cannes Fortnite gaming experiment:-

The Cannes immersive experiment is just one of Brut’s technology-driven initiatives that are geared towards making the Cannes Film Festival more available to a broader audience, including younger audiences who would be active on platforms like Fortnite. .

Brut co-founder and CEO Guillaume Lacroix said it was important to run Cannes in a format that is more used by future generations to make the film festival, the world’s largest, accessible to most showings. . To this end, video game platforms like Fortnite provide an excellent platform to engage these younger generations. Stupid is a value-driven app endorsed by Francois-Henri Pinault and James Murdoch.

The company says it has been building experience leveraging new platforms and that adding Cannes to the metaverse is a natural extension of the company’s commitment to embracing new technology. The company says it’s also in the process of building “an exciting metaverse” where it will play a major role.

Noted French studio Vysena recreated an exact model of the many aspects of the Cannes stage in Fortnite. These include details like the Croisette and even the Palais des Festivals along with the famous steps in Cannes. The French studio specializes in maps and the maps it has recreated of Cannes are ultra-realistic and have an impressive “Brut-style” visual and sound aspect.

Brut will also host the House of Creators at the Cannes Film Festival, where some 100 creators from around the world will be brought to the Croisette, where they will meet famous actors, filmmakers and agents in small groups. Brut also teamed up with NFT artist Please for a fundraiser held on May 2 where 75 NFTs were sold with proceeds going to USC Annenberg Inclusion Initiative that supports young female creators.

Source: Press release

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