Founder of Web3 Game ‘Undead Blocks’ Explains the Play-to-Earn Crypto Market

Founder of Web3 Game ‘Undead Blocks’ Explains the Play-to-Earn Crypto Market
  • Undead Blocks is the first ever play to win first person zombie shooter for the metaverse and Web3.
  • Founder Grant Haseley said the platform allows users to earn tokens from the “sweat capital” they invest in games.
  • “The love for zombie shooter video games is international, particularly in emerging market countries where the popularity of playing to win is exploding.”

Former Goldman Sachs analyst Grant Haseley expects at least 25,000 users to log into his Web3 first-person shooter and play-to-win game on the first day of its launch this summer.

“The love for zombie shooter video games is international, particularly in emerging market countries where the popularity of playing to win is exploding,” Haseley, 28, founder of undead blockshe told Insider.

The team behind the ethereum blockchain-based game has 45 developers, including staff who worked on the popular game Fortnite, Haseley said.

But he’s also frequently drawn parallels to another shooter, saying “it’s like Web3’s Call of Duty,” even though it’s not part of that iconic franchise.

Most play-to-win games, like Axie Infinity, focus first on the in-game transaction ecosystem, Haseley explained. But Undead Blocks prioritized engaging gameplay above all else.

“We created something genuinely fun, it feels like Call of Duty,” said Haseley. “But we developed the game first, before tokenomics, which is the opposite of most games to win.”

According to Haseley, depending on skill level, players will be able to earn around $5 in a couple of hours killing zombies once the game launches in August. But there will also be $1,000 up for grabs in the daily tournaments.

undead blocks

undead block game

Grant Haseley/Blocks of the Walking Dead


Undead Blocks has promised $10 million to pay players over the first year, a number that could rise as revenue grows, the company said.

“We want people to feel empowered, players who are disenfranchised by traditional developers who keep releasing games where you can’t win anything even if you play a lot,” he said.

Free play mode, zero gas fees

To start playing, players can either pay upfront or play for free.

There will be 6,000 NFT “weapons” available for purchase, which is how users can enter the play-to-win platform, Haseley explained. The cheapest NFT is 0.15 ETH, or around $420 at current prices. The most expensive is 1 ETH, or about $2,800.

There are also around 20,000 slots open for people to play for free, without buying an NFT. Haseley sees the free mode as a way for players to hone their skills before buying an NFT and entering “the big leagues.”

Additionally, the game offers a passive income opportunity for NFT owners to “rent” their guns to other players who want to try the gameplay to win.

“Users are already playing other play-to-win games for hours and hours a day, and this offers a way for gamers to earn some of their sweat,” Haseley said. “People can start out in free play, but once they see that you can actually make money with it, they’ll be more likely to buy an NFT.”

Users can earn ZBUX, an in-game stable currency, during the game mode to win. It has zero gas fees because it is not stored on a blockchain.

Haseley noted that while ethereum is the safest blockchain to use, transactions on that chain carry high gas fees.

“We’re finally putting the power in the hands of gamers, instead of corporations that make games and require you to keep paying every year without being able to win,” he said. “The traditional game model where you pay and pay without winning, we want that model to die. Our game can allow people to continue to earn a living, even if they can’t get a traditional job.”

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