Activision has announced that Call of Duty: Warzone now has over 75 million players, signaling its intention to reveal this year’s title in its battle royale.
Overnight, coinciding with its financial results, Activision confirmed that both Treyarch and Raven Software are co-developing the next premium Call of Duty game, which according to Eurogamer will be called Black Ops Cold War.
It’s official. I can’t wait to show you what we’ve been cooking up with @RavenSoftware!
— Treyarch Studios (@Treyarch) August 4, 2020
This much about the game – and its conflictive development – He was known. And while Activision has already teased Black Ops within Warzone with the weird Easter egg, execs last night gave the clearest indication yet that a big Black Ops Cold War reveal is just around the corner.
Using Warzone as a platform to reveal Black Ops Cold War marks a significant shift for Activision in several important ways. For one, the Modern Warfare and Black Ops brands are crossing over, which they traditionally don’t, with the free-to-download, standalone battle royale set to continue as a playing field for the various Call of Duty franchises, even as newcomers. premium titles. they are released.
And Activision has never announced a Call of Duty game this way before, or this late in the year. It traditionally announces the next Call of Duty in May, with reveals spread out over the next few months before launching in time for Christmas.
Warzone’s success sparked a change in Activision’s marketing strategy, Activision Publishing boss Rob Kostich said last night in response to a question from Cowen and Company analyst Doug Creutz, who asked why it’s taken so long to announce. the next Call of Duty.
“The success of Warzone and Call of Duty Mobile plus of course what we continue to see in our premium games has created a lot of new opportunities for the franchise,” Kostich responded.
“So starting with marketing, it definitely had an impact there and how we think about marketing in this new world. As you’ve seen from our results, right now, we have a larger, more engaged, more global audience than we’ve ever had. at any time in our history. And that means we can be more direct and more specific than ever before. So that’s a huge benefit and an advantage for us when we think about marketing in that vector.
“Another thing, I think, that’s really important to us when it comes to marketing is storytelling, from a storytelling perspective, where we can be even more creative and so on and engage with our fans like never before. .
“So if you look at Warzone in particular, it’s not only a great gaming experience, but it’s also a great platform for us to be able to share new franchise news and information directly with our community in a way we haven’t before. So this it is also a big and positive change for us when we think about the business.
“And more or less to his opening point that he’s talking about why he’s been waiting so long, we’re where we are, but it’s Warzone, I think that’s made us rethink how and when and even where we reveal our next title.
“So we’re really looking forward to sharing it with the community and we think it’s going to be very different and more engaging than anything we’ve done before. Now, as you heard on the previous call, Treyarch and Raven are thinking about the next premium game, and obviously very excited about what they’re working on and we think the fans are going to love it the game runs amazing right now and internally people are having a lot of fun playing it it’s the campaign mode as well as the online modes so that the developers are very well known. So all I can say in terms of timing is that I hope you’ll hear more about this pretty soon.”
The burning question, of course, is how Black Ops Cold War and Warzone will work together. Currently, Modern Warfare and Warzone share the same battle pass. Modern Warfare and Warzone even share the same noises, which causes its own set of balance issues. Assuming Black Ops Cold War features a battle pass, will Warzone have two?
Kostich kept his cards close to his chest, but promised “a very close integration between the two.”
“Modern Warfare and Warzone are obviously very connected. Maybe that’s really important for the player base. We plan to do the same thing with our next titles, our premium titles, to make sure we can reward all of our players and make an impression.” . and experiences, regardless of whether they choose to play Warzone only or the premium game as well. So the connection will absolutely be there.”
Call of Duty: Modern Warfare and Warzone Season 5 kicked off this morning, and players are currently looking for secrets and Easter eggs related to Black Ops Cold War. Dataminers are already digging into the game files, unsurprisingly. It surely won’t be long before the next big Call of Duty hits the fan.