Protesters arrive at Harrods, Santa Maria Novella parties in New York, Burberry partners with Minecraft – WWD


Protesters arrive at Harrods, Santa Maria Novella parties in New York, Burberry partners with Minecraft – WWD

PAINT PROTEST: Harrod’sThe Knightsbridge store was the latest target of the environmental organization Just Stop Oil.

A doorway and some adjacent windows were spray-painted orange Thursday morning and about 20 people staged a sit-in protest in the street outside the luxury store.

A member of the group said in a video posted on Twitter that the owner of Harrod’s, which is the state of Qatar through its Qatar Investment Authority sovereign wealth fund, “also has shares in oil and gas companies. These fossil fuels are fueling the climate crisis.” He was later dragged into the store by security guards from the luxury department store.

The front of the store was later cleaned up after the police removed all the activists from the premises. In footage circulating online, members of the public can be seen helping to drive protesters off the street.

The green group has targeted several high-profile city landmarks and busy highways, such as Dartford Crossing, to voice its demand that “the government stop all new oil and gas licenses and consents”.

On Sunday, two Just Stop Oil activists made global headlines by spraying tomato soup on Van Gogh’s Sunflowers painting in the National Gallery and then sticking it to the wall. The painting was unharmed as it was covered by a protective glass case, but the frame was said to be damaged.

Just Stop Oil activists spray-painted two of the windows of Harrods' Knightsbridge store displaying Jacquemus products.

The windows of Harrods stores in Knightsbridge displaying Jacquemus products were spray painted by activists from Just Stop Oil.

Robert Smith for World Water Day

The Aston Martin showroom on London’s Park Lane was also painted on Sunday by the green group, and a similar protest was also held on the street.

The Metropolitan Police have made over 500 arrests so far this month as Just Stop Oil members carry out their “civil resistance” throughout October.

Harrods did not respond to a request for comment. — TIANWEI ZHANG

NEVER TOO LATE: Typically, when brands launch their first events, it’s within their first few months of existence, not 800 years later.

But Florentine fragrance company Officina Profumo Farmaceutica di Santa Maria Novella, known more informally as Santa Maria Novella, did just that in New York the other night when the brand hosted the first event in its 800-year history.

Team members flew in from Florence to bring guests an authentic scent experience, in honor of the brand’s new first perfume, L’Iris. (He has previously stayed with the colonies.) Guests including Zani Guggleman, Scott Schuman, Sophie Elgort and Michael Avedon gathered at Harlem Parish on 118th Street to first smell L’Iris, then work with one of the Florentine staff members to create their own custom fragrance. aroma, mixing 10 different drops in a bottle that was mixed while dinner was served.

Newly hired Executive Vice President Elyse Nemerever, who comes to Santa Maria Novella via Lanvin, Dior and Proenza Schouler, celebrated the night’s firsts theme.

“One of the things they told me when I joined the company was ‘we’re a new 800-year-old company,’” he recalled. “Although they have been around for a long time and the heritage is there, in terms of development and infrastructure and our growth, all of that has been really organic and not that extensive. So far, and even now, it’s about finding the right partners, the right positioning, the right teams.” —LEIGH NORDSTROM

Stacy Igel Sophie Elgort

Stacy Igel and Sophie Elgort

Mike Vitelli/

Silvia D´Eramo

Silvia D´Eramo

Mike Vitelli/

PUSHING THE EDGE: Game on for Burberry.

The luxury British brand has teamed up with Minecraft, one of the best-selling video games with up to 140 million monthly active players across 20 platforms.

Burberry entered the gaming space in 2021 with mythical games and continued the collaboration for a second time this summer.

The adventure in the game Burberry and Minecraft is called “Burberry: Freedom to Go Beyond” and will launch on November 1, with a special capsule collection available for customers to purchase digitally within the game and in stores in seven global locations. These include Spring Street, New York; Shenzhen Bay, China; Regent Street, London; Omotesando, Tokyo; Cheongdam-dong Seoul, South Korea; Taipei 101, Taiwan area, China and Siam Paragon in Thailand.

Brand subscribers in select countries will get early access on October 31 and a set of exclusive in-game accessories.

The video game is made of pixelated building blocks.

The video game is made of pixelated building blocks.

Courtesy of Burberry

This is Burberry’s first association with a gaming franchise. The video game is made up of pixelated building blocks for players to create their own world.

During Paris Fashion Week, Jonathan Anderson presented a series of pixel-inspired t-shirts, pants and hoodies in Loewe who nodded to the popular game.

Despite the big changes taking place at Burberry, with the addition of Jonathan Akeroyd as the company’s new CEO and the hiring of Daniel Lee as Creative Director, the brand continues to grow steadily in its digital business. — HIKMAT MOHAMMED

BRAND NEW: On Thursday, Ina, a new brand for women’s intimate skin care, was launched.

Co-founded by chemist and Project Chemistry founder Susan Goldsberry and OB/GYN Dr. Beri Ridgeway, the brand was developed in-house and was intended to be gentle enough to be used on the vulva.

Goldsberry, who has worked as a cosmetic chemist since the 1980s, explained that the brand was developed out of passion, as well as to fill a blank space in the feminine care market. “Ina was born out of love for my mother. Years ago, when she was caring for her, I realized there weren’t many care products for older people, especially women, that addressed the issues that were needed,” she explained. “Instinctively I knew I could create safer and more elevated products.”

Ina product line

A line of products.


Ina’s ingredients are plant-based and clinically tested.

Over the course of 15 years, Goldsberry worked with Ridgeway to create Ina, which means mother in Filipino, an “intimate skincare line developed to elevate and modernize feminine wellness.” The brand’s launch date was also intentional, as October 20 is Goldsberry’s mother’s birthday. “This is a tribute to my mother and to all women everywhere,” she said.

The new line includes five patent-pending products geared toward all women: an Anti-Chafing Liquid Powder, $26, a Balancing Cleanser, $24, a Barrier Balm, $28, a Moisturizing Serum, $38, and a Nourishing Oil Elixir, $42. Ina has additional product launches in the pipeline for 2023, all focused on female wellness. While the products can be used to address specific vaginal health concerns, Goldsberry noted that the brand was developed for daily use as a core wellness routine.

The brand, which launches Thursday on, is expected to reach $10 million in sales in its first two years, according to industry sources. Ina also has her sights set on expansion, currently planning to launch to retailers in 2023. — EMILY BURNS

NEW FINANCING: Fashion Workplace Development Organization Custom Collaborative secured new grant funds to go to his design institute to help a number of aspiring designers.

Approaching their 10th training cohort On Monday, the 15-week program is designed to give low-income and immigrant women equal footing in the industry through education on the ins and outs of the fashion industry. The $60,000 grant was provided by the Fashion Impact Fund, which funds female entrepreneurs in fashion.

“Speaking on behalf of the entire Custom Collaborative community, I am proud to accept this transformational support from the Fashion Impact Fund,” Custom Collaborative CEO Ngozi Okaro said in a statement. “Fashion Impact Fund elevates and supports women, sharing the spotlight with those who are often overlooked. Their investment and partnership with the Custom Collaborative is a testament to the team’s leadership and commitment to supporting ethical fashion.”

Corner of 7th Avenue and West 38th Street in Manhattan, New York, 2008.

View of the street sign at the corner of Seventh Avenue and West 38th Street in Manhattan, New York, 2008.

Steve Eichner/ World Water Day

Kerry Bannigan, Executive Director of the Fashion Impact Fund, added: “The Custom Collaborative Training Institute program is imperative to changing the current narrative around women’s leadership and economic empowerment, as well as empowering system change. Women-led fashion initiatives play a critical role towards a sustainable future for humanity and nature; this requires amplification and financial support as they aim to propel us towards a just, inclusive and regenerative world.”

Custom Collaborative uniquely addresses sustainable business fundamentals with entrepreneurship at its core through its Training Institute and Business Incubator. The course uses 100 percent reused materials from local sources. Students also learn about fashion advocacy (including fair wages and workplace rights), while improving their skills in ethical manufacturing, marketing, sourcing, design, and personal finance. — KALEY ROSHITSH