In Meta’s Horizon Worlds, the emperor has no legs.

In Meta’s Horizon Worlds, the emperor has no legs.
Written by ga_dahmani
In Meta’s Horizon Worlds, the emperor has no legs.

If you thought analysts and investors had been cruel to Mark Zuckerberg’s metaverse dreams, wait until you see what the Twitterverse has been saying about the “selfie” he used to take. announce Horizon Worlds debut in France and Spain.

Among the terms used to describe the image of CEO Mark Zuckerberg’s avatar standing in front of the Eiffel Tower and Barcelona’s Sagrada Familia cathedral were “soulless” from kokatu game site and “dead eyes” through Forbes.

Then there was “2022 lovechild of The Sims and Nintendo Wii” by University College London political science professor Brian Klass, who prefaced it by saying, “There has to be a German word that’s like schadenfreude, but specifically for how wonderful it is to see. to the company that helped break democracy throwing $10 billion down the drain.”

“Breaking Democracy” refers to allegations that Facebook data was used to skew the 2020 presidential election; the phrase was used by Senator Sherrod Brown (D-Ohio) to attack Zuckerberg and Facebook shortly after the launch of the failed Libra/Diem stablecoin project. in 2019.

See also: Facebook Diem – Move fast, break things, then crash into a wall

The news itself was semi-interesting: Horizon Worlds, which began life as a portal for the company’s best-selling Quest line of VR headsets, has expanded into Europe, adding Spain and France, and increasing customization options, making it even more exciting. which apparently means the ability to “block, mute, or report anyone engaging in unwanted behavior” via the pop-up Safe Zone that all new users will need to be aware of in the onboarding process.

The metaverse may be in beta, but accusations of bullying in the world are well established.

It’s worth remembering here that Horizon Worlds is not the metaverse platform that the company has spent around $15 billion on in the last year and a half. It’s kind of a halfway house where people can get a taste of the idea of ​​the metaverse as an immersive and interactive space.

Still, as more than a few commenters pointed out, the avatars’ lack of legs seems a bit dated.

The main blockchain-based metaverse projects Decentraland and The Sandbox are somewhat better, as are the bodies (with full legs and more realistic) in Second Life and Fortnite, but not especially in Roblox.

Citing the Forbes article, Second Life took the opportunity to start a twitter thread ask players to take selfies in front of the Eiffel Tower.

All the teasing makes an important point, which is that the generic metaverse is still a long way off and other projects are in their infancy as well. And, realistically, most people who aren’t involved in a metaverse are likely to hear about it largely as something Meta is working on: It was Zuckerberg’s decision to rename Facebook Meta and declare the metaverses as the future of social networks that incorporated the concept.

So it’s probably not a good thing that the highest profile metaverse is the poorest in terms of visual immersion quality.

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There’s been more talk than action when it comes to the many brands that have jumped into metaverses that actually connect with real-life commerce, but beverage maker Snapple has done just that with its Bodega Blockchain marketing move.

The company built a New York City-style corner store in Decentraland and added a scavenger hunt, in which players can earn $1.39 cashback codes that can be used in real life, though CoinDesk. indicated, only if you have a PayPal wallet. There is no crypto payment option yet.

But real-life Snapple Elements drink buyers can get a bottle cap code redeemable for a wearable non-fungible token (NFT) item of clothing in the metaverse.



On: Findings from a new PYMNTS study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, the United Kingdom, and the United States. US and showed strong demand for single multifunctional super apps instead of using dozens of individual apps.

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