Call Of Duty

How Call of Duty’s astronomical revenue is the engine for Xbox to keep the franchise cross-platform

How Call of Duty’s astronomical revenue is the engine for Xbox to keep the franchise cross-platform
Written by ga_dahmani
How Call of Duty’s astronomical revenue is the engine for Xbox to keep the franchise cross-platform

Call of Duty will be a gold mine for Xbox if the deal with Activision Blizzard is completed. Since the first announcement, the gaming community has been full of speculation of all kinds. Despite an early green light from various watchdogs, the deal is far from complete. An important discussion has always been the potential for the franchise to be exclusive to consoles. However, a very strong point of the franchise could force Microsoft to make sure that the game is available on as many platforms as possible.

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Call of Duty has been a major name in gaming, with the military shooter title growing rapidly since its inception. It has reportedly crossed a revenue figure of $30 billion, which is truly staggering. Furthermore, these numbers continue to grow. Even when Vanguard failed to capture the stage, according to Activision, its financial success hasn’t been far behind. Finances will be a key factor Xbox will be looking at, and it’s the deciding factor that could keep the franchise cross-platform.


The financial success of the Call of Duty franchise could be a huge boost for Xbox

The potential deal between Microsoft and Activision Blizzard will be one of the largest business deals in the world. The potential deal is estimated to be worth nearly $70 billion, which could be a huge boost for Xbox.

As part of the deal, Microsoft will gain control of some extremely valuable franchises, the biggest being the Call of Duty series. There are several titles on offer, including several live service titles. This has resulted in Activision Blizzard making massive profits, and everything is set to ramp up with several projects in the works.

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A key discussion has always revolved around the possibility of the franchise becoming a console exclusive. Previously, Microsoft completed the acquisition of Bethesda. Upcoming releases like Starfield and Redfall will be Xbox exclusives and all future Bethesda releases are expected to follow this trend on consoles.

The key difference in the case of Call of Duty comes from the nature of the games and how they generate money. When someone talks about Starfield or Redfall, they are games that are not based on the live service. These will mostly be titles that players pay a premium to access, complete, and then continue on. This may not be true of Starfield, but it is likely to be a game that players can play at their own pace.

Most of the revenue comes from military shooters in the form of monetizations. Players spend a lot of money, from premium passes to packs to customize their characters and speed up their progress in the game. This obviously excludes the amount players pay to buy the game in the first place.

Call of Duty has earned more than $30 billion in lifetime revenue. This makes Xbox’s upcoming IP (pending) one of the most valuable franchises in history. https://t.co/Qp4G2f0gkQ

With Modern Warfare II and Warzone 2 in development, Xbox’s potential profits multiply if it makes games available on multiple platforms. The chances of a gamer buying a new console based solely on the availability of a single game seem pretty unlikely. Instead, Microsoft could lose billions in revenue if it restricts the popular franchise to PlayStation gamers only.

Call of Duty has earned more than $30 billion in lifetime revenue. This makes Xbox’s upcoming IP (pending) one of the most valuable franchises in history. https://t.co/Qp4G2f0gkQ

Microsoft has also been heavily focused on expanding Xbox Game Pass, and its value is unlikely to be reduced. If anything, adding the Call of Duty franchise to the service will make it even more lucrative, as fans will have a wide variety of games to choose from. What will likely result is more subscriptions and higher profits for the company.

Call of Duty will remain cross-platform well beyond the upcoming games as things stand. However, this situation could always change in the competitive world of the video game industry, so nothing can be ruled out at this point.


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