In 2017, developer Epic Games took the industry by storm.
Fortnite, is a colorful and free-to-play third-person shooter with building mechanics that make it completely unique. The developer at the time was best known for his work on Gears of War and Unreal Engine, far from the world of construction. But little did we know Fortnite would eventually become one of the biggest games in the world, reaching over 350 million players as of May 2020. Even beyond its impressive player count, Fortnite has become incredibly influential, fundamentally changing the way live service games are monetized while also popularizing the battle royale genre across the board.
While live service games certainly abounded in 2017, they often used outdated monetization tactics, requiring players to purchase a base game, any additional DLC, and even additional microtransactions to experience everything possible. Gamers were fed up as companies squeezed every penny out of them, leaving a bitter taste when trying to enjoy certain multiplayer experiences.
After, Fortnite appeared, giving players a solid multiplayer offering without forcing anyone to spend money, instead featuring optional cosmetics that didn’t affect gameplay at all. To generate revenue, Epic Games added a Battle Pass, which is updated seasonally, which usually costs around $10, giving players access to cosmetics and in-game currency for a limited time. As players earn XP from matches, they level up the Battle Pass, offering a rewarding sense of progression.
Although the idea of a Battle Pass was not created by Epic Games, Fortnite it certainly popularized it. The idea caught on, leading many other developers to borrow the idea from games like apex legends, call of duty: war zoneY Destiny 2 – all of which are free, just like Fortnite.
It’s clear that this monetization strategy has been lucrative for Epic Games, leading to over $9 billion in revenue from 2018 to 2019 alone.
Fortnite the cosmetics themselves have drawn a crowd, giving players a plethora of licensed characters from beloved franchises. The game has featured dozens of recognizable heroes and villains such as Spider-Man, Batman, Darth Vader, Lara Croft, Master Chief, and Kratos. In this point, Fortnite You’ve probably included a character you like, whether it’s from Star Wars, Marvel, DC or The Walking Dead.
This gives the game a lot of appeal, enticing players to spend money. As Fortnite is free, it’s easy to justify spending $10 or $20 on your favorite character skins, which usually come with other cosmetics like emotes, loading screen art, and gliders. These characters are almost always available for a limited time, further incentivizing players to purchase them right away.
FortniteThe success of licensed characters has caused other games to borrow the idea. war zone is a great example, with Operator skins like Billy the Puppet from Saw, Judge Dredd, and John Rambo. The game will soon receive the T-800 from Terminator 2: Judgment Day.
What good is a live service game if you’re not motivated to keep coming back? Fortnite has absolutely perfected this strategy, constantly adding or changing things that reward players for signing up. It’s not enough to have an ever-growing list of challenges, a compelling Battle Pass, and fantastic third-person shooters – with so much competition, gamers need more.
Epic Games is constantly changing things up in Fortniteeither offering new characters in the shop or even fundamentally changing the way the game is played, just as it did when it added its Zero Build mode, disabling building for a limited time.
This was risky, but it ended up being a game changer as it became more appealing to a larger group of players. Not many games could get away with ditching its most iconic feature, but Fortnite took it off Fortunately, there are two sets of playlists: Zero Build and Traditional Battle Royale, allowing you to play however you want.
Fortnite It’s also famous for its limited-time events, like the Travis Scott concert (drawn on 12 millions simultaneous players) and the battle of Galactus (more than 15 million concurrent). These events are usually only available for a day or two, sometimes just a few hours, and usually include a huge piece that plays with scale. Sometimes the modes are cinematic, while other times they focus on gameplay. Epic has a knack for providing compelling events that players don’t want to skip, keeping the game fresh at all times.
Of many ways, Fortnite is an amalgamation of several games like PlayerUnknown’s Battlegrounds, terrariums, MinecraftObligations, Among us, and others. Even though many of Fortnite the mechanics are not original ideas, Epic Games deserves credit for developing these features, forming a shooter that feels like a hodgepodge of your favorite games.
Like Pablo Picasso once said“good artists borrow, great artists steal”, and Fortnite is a perfect example of that.