Can Warner Bros. Discovery Compete in Streaming Wars? – Black Girl Nerds


Can Warner Bros. Discovery Compete in Streaming Wars?  – Black Girl Nerds

As of Monday, April 11, 2022, the newly merged Warner Bros. Discovery began trading on NASDAQ and closed at $24.78 on its first day.

AT&T, the former parent company of WarnerMedia, and Discovery were finally able to close their deal for $43 billion on Friday, April 8.

Not only does this take Warner Bros. Discovery into the big leagues with Disney and Netflix, but it will also be the biggest merger of entertainment conglomerates since the pandemic began.

If you recall, in 2019, Disney acquired the Fox Media empire for a whopping $71.3 billion dollars. Talk about a payday! And it’s safe to say that this acquisition was instrumental in cementing Disney as a major competitor in streaming entertainment.

So why the heck are we talking about Warner Bros. Discovery?

Well, for starters, this new empire has the potential to steal some of the limelight from other big players in streaming entertainment, namely Amazon Prime Video, Netflix, Disney, and Apple.

Now, let’s take a minute to process how real this is about to get.

Prior to the merger, WarnerMedia housed the following networks:

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It doesn’t stop there either! Meanwhile, Discovery oversaw the following networks:

Discovery Plus, Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, Science Channel and OWN (Oprah Winfrey Network).

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Thanks to Discovery’s reach abroad, this puts Warner Bros.’ new Discovery in a position to break ground internationally in a way that other major competitors have not hitherto.

Who leads the charge?

None other than Discovery CEO David Zaslav, who has been appointed Chairman and CEO of Warner Bros. Discovery.

This week, Zaslav has been flying across the country to meet with WarnerMedia employeessubsidiaries of .

Why? Well, if you recall, WarnerMedia employees went through years of turmoil and layoffs after AT&T first acquired Time Warner in 2018.

Does this mean there will be no layoffs with the new merger between WarnerMedia and Discovery? Unfortunately not.

According to variety, Zaslav has acknowledged the fact that “as part of the cost savings synergies of $3 billion. . . there will be layoffs.”

So it’s no surprise to see David Zaslav running around the country to ensure this merger is a smooth transition for as many people as possible.

Now, I’m sure some of you are wondering: what does the merger mean for consumers?

But we all know that’s the code for “Will I have to pay more for HBO Max?” 😏

Currently, the answer is still a bit confusing. What we do know, however, is that HBO Max and Discovery Plus will unite under one platform as Warner Bros. Discovery moves to integrate its myriad of streaming services into a single domain.

So never fear! You should still be able to watch some of your favorite shows and movies, like the DCEU Collection, the matrix 4, Dune, game of Thronesand more!

And thanks to the merger, you’ll eventually have access to all things TLC, amazing home improvement and design reveals through HGN, those Lifetime shows of guilty pleasure, more tempting recipes and food exploration with Food Network, aaaa and the GOAT of daytime television: Oprah!

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^^^You heard the man.

That’s not even all that Discovery Plus has to offer. What has been mentioned so far was only the appetizer. 🤌🏾

Don’t forget that the streaming service also hosts a lot of educational content like its BBC’s award-winning collection on natural historywhich offers a lot of variety for more audiences.

My hope is that Warner Bros. Discovery can raise the quality of creative content that WarnerMedia previously struggled with for decades. That said, there should be concern that as more major media conglomerates merge, smaller companies will face greater obstacles to staying afloat.

Who could be the next acquisition targets?

Let’s just say that Paramount+ and NBCUniversal’s Peacock might have to start making some moves. Fast.

Sony has also been wanted for a long time, but I think they will be able to maintain their autonomy for a while longer. After all, Sony has managed to survive on the fringes of the ever-increasing streaming war between the media giants.

Although the company hasn’t made any major moves to start its own streaming service, its strategy of licensing popular content to streaming providers has worked in its favor so far.

Through its subsidiary, Sony Pictures Entertainment, the empire has managed to continue to license franchises like Spiderman, james link, men in black, Poison, Ghostbusters, resident Evil, Hotel Transylvaniaand several other legendary sagas.

Finally, what does the recent merger indicate for the future of the streaming industry?

Well, one thing is certain after the Warner Bros. Discovery merger: Media empires that want to keep a stake in streaming services need to be able to scale quickly, merge or sell.

What do you think about the merger between WarnerMedia and Discovery? Are you excited to access new content? Do you think this is a good move for the industry or is the market slowly becoming a big monopoly? We’d love to hear your thoughts on social media!